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E-commerce User Experience

Image showing undefined relationship between Agile team and users

We do not have any public dates for this course at the moment. But we can run any of our courses at your premises. Contact us for details.


While growth in ecommerce grows dramatically, many sites continue to ignore the importance of good user experience. In this unique course we examine the main factors of UX in an ecommerce setting, including often-overlooked topics such as trust and persuasion, as well as the benefits of good usability and accessibility.

This one-day course is based on nearly 10 years of experience in benchmarking and compares design approaches across a number of important players in this field.

On this page:


Full day (9:30 pm to 5:00 pm), including breakfast and lunch (breakfast from 8:30)


You will learn how to assess and improve the user experience design of ecommerce web sites:

  • Understanding persuasion and trust in an ecommerce setting
  • Identifying competitive opportunities
  • Making use of advanced technology to improve user experience
  • The role and legal requirements for accessibility
  • Group discussions and activities


  • Content
  • Visual Design
  • Navigation
  • Engagement
  • Accessibility
  • Trust
  • Persuasion
  • Shopping Basket
  • Search
  • Selection
  • Checkout
  • Account Management
  • Online Support


This course is intended for a broad audience including usability, UX and UCD practitioners, web site designers, developers and managers.

Participants' comments

This is a new course but here are comments made by participants on some of our other courses:

  • Instructor interesting and knowledgable. Engaging.
  • Use of examples and discussions were very helpful
  • Instructor facilitated discussion well
  • Clear, approachable, well-paced presentation
  • Very competent - clear explanation of the concepts
  • Subject knowledge very good


William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 40 years experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensable tool in major film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses that have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.

William has presented papers, talks and tutorials at a number of international conferences including CHI, UPA and Nielsen Norman Group Usability Week.

William has worked with a wide variety of clients, from startups to established multi-nationals (click here to see our client list). He is was the courses co-chair for CHI 2013 and is the creator of persona stories.

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