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User-Centred Design for the Real Word - A series of 90-minute webinars
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4. Designing for SEO & Accessibility

Keyword searches related to usability ('use it' is highest at 83 million per month)

What's in it for me?

Search engine optimization is vital to success whether you're involved in e-commerce or your organization's intranet. While SEO and accessibility may seem like odd bedfellows, they have much more in common than most people realize. (Both rely on making pages make sense to automated systems.) In this webinar you will learn the essentials of SEO and accessibility, how they are related, and the important differences you need to be aware of.

Topics covered

  • The basics of search engine optimization and accessibility
  • The importance of good page structure and markup
  • SEO and accessibility tools
  • Brief introduction to the legal requirements of web site accessibility
  • Completing the rest of the accessibility puzzle

Who should attend

Most of the Guerrilla UCD webinars are intended for a broad audience. However, this session is primarily web-focused (although some aspects of accessibility will also apply to desktop and related systems).

  • Web designers and developers
  • Webmasters
  • Content authors and editors
  • Line and project managers
  • Technical writers
  • Usability, user experience and interaction design professionals

What's included

All Guerrilla UCD webinars are 90 minutes long and include audio/video recordings and a copy of the slides. Recordings will be available for download after the live session. All resources can be shared within your team.

If you are able to attend a live session, you will be able to ask questions using a chat facility. You can connect to the webinar over the internet, or in most countries use a local-dial phone number and follow the session using the slides. See About Guerrilla UCD for more details.

Special offers

See our special offers page for details of our 5-for-the price-of-4 discount and how to get free sessions by referring friends and colleagues..

50 Ways to Make Google Love Your Website E Amazon US Amazon UK
Search Engine Visibility B Amazon US Amazon UK
Universal Design for Web Applications P Amazon US Amazon UK

B = Background/theory, E = Essential, P = Practical
(see all GUCD-related books)


William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 45 years' experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensable tool in major film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses that have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.

William has presented papers, talks and tutorials at international conferences including CHI, UPA and Nielsen Norman Group Usability Week. He is the author of over 30 articles and papers, including the Interaction Design Encyclopedia entry on card sorting.

William has worked with a wide variety of clients, from startups to established multinationals (click here to see our client list). He is an Associate Lecturer in Computing at the Open University and has acted as an Adjunct Professor at Hult International Business School.