Lighting the Road Ahead - The 55-minute guide to usability, accessibility and search engine optimisation
Now available on Amazon.com and Amazon.co.uk.
Why do 90 percent of new products and services fail? In this new era of consumer capitalism, it’s not always the best technical solutions that win. It’s the ones that make it easy, intuitive and (dare we say it) fun for customers to achieve what they want to achieve. ‘Experts’ will no doubt howl with indignation at lumping together usability with accessibility and search engine optimisation. But in this concise, convincing and irreverent guide, william hudson argues that the empathy that powers genuinely user centred design can only come when these elements are viewed as part of the same whole. Spend 55 minutes reading this book and you’ll wonder why you ever did it any other way.
“Offers great insights into the core principles and practice of user centred design. Thoroughly recommended.” tony russell-rose – uxlabs
“Some amazing wisdom. This is must-read material.” jared m. spool – user interface engineering
“Will help to fill in the small but often crucial gaps in many web technology professionals’ knowledge.” george harris – paperstone
Book Resources
General web references
- Card Sorting Article in the Interaction Design Encyclopedia
- Card Sorting Tools
- F-Shaped Pattern For Reading Web Content
- Metaphor in User Interface Design: A View from the Trenches
- My Place or Yours: Use and Abuse of Research Facilities
- Reduced Empathizing Skills Increase Challenges for User-Centered Design
- Web Analytics
Accessibility references
- WCAG Overview
- WCAG 2 at a Glance
- How to Meet WCAG 2.0: A customizable quick reference
- Integrating Accessibility Throughout Design
- Diversity of Web Users
- Colour Contrast Checkers