Public Accomodation:
The US Web Accessibility Jigsaw
(SIGCHI
Bulletin January/February 2003) |
October 2002 saw the addition of two new pieces
to the jigsaw puzzle that is web accessibility case law in the
US. Unfortunately, one of them does not fit. In the first ruling
of its kind, U.S. District Judge Patricia Seitz found that Southwest
Airlines did not have to modify its web site to meet the needs
of a blind user, Robert Gumson. But only a week later and a few
states away, Judge Thomas W. Thrash, Jr. ruled that Atlanta’s
Metropolitan Atlanta Rapid Transit Authority (MARTA) would have
to change its site to provide timetable information to visually
impaired users. Needless to say this situation was more than
a little confusing to anyone involved in web site design and
development.
Why such contradictory outcomes at virtually the
same time? Let’s look at the Atlanta case first. The web
accessibility issue here was only one of a number of complaints
raised by the plaintiffs in a class action suit against MARTA.
Issues ranged from unreliable access lifts on buses to customer
service staff who were unhelpful or unsympathetic to customers
with special needs. However, the most important legal aspect
of the case is that MARTA is a provider of public transport and
is therefore explicitly covered by the Americans with Disabilities
Act, Title II. This states unambiguously that “public transportation
authorities may not discriminate against people with disabilities
in the provision of their services.” Unfortunately, this
section of the ADA does not extend to air carriers.
Instead, the Southwest Airlines case was brought
under Title III of the ADA, which deals with “public accommodations”.
Judge Seitz argued that a web site is not a public accommodation
under the terms of the act. I have to say that in any casual
reading of the relevant clauses it would be hard to disagree.
The definition is:
“Place of public accommodation means a facility,
operated by a private entity, whose operations affect commerce
and fall within at least one of the following categories…”
It then goes on to list dozens of examples
of bricks-and-mortar facilities. So perhaps this avenue is closed
to a “web site as public accommodation” argument?
Not quite. In a well-publicized 1996 letter to US Senator Tom
Harkin, Assistant Attorney General Deval Patrick stated that
section 36.303, which deals with auxiliary aides and services
did apply to web sites. Certainly there seems to be no argument
in this area when it comes to government services (in conjunction
with section 508 of the Rehabilitation Act). However, for commercial
concerns, the focus again returns to the definition of a public
accommodation. Section 36.303 starts
“A public accommodation shall
take those steps that may be necessary to ensure that no individual
with a disability is excluded, denied services, segregated
or otherwise treated differently than other individuals…” (emphasis
is mine)
So while Attorney General Patrick is correct if
a web site can be defined as a public accommodation, the ADA
does not apply if it cannot. This currently leaves just one last
glimmer of hope in applying the ADA to web sites as it stands.
In a June 2000 appeal brought by Harold Hooks against Okridge,
Inc. several compelling examples of case law were raised that
extended the jurisdiction of the ADA beyond the physical premises
operated by the public accommodation. While Hooks lost his case
for other reasons, it was a conclusion of the appeal court that
it should overturn the lower court’s finding that “the
ADA does not apply to a commercial business providing services
on the internet”. It is not clear why this interpretation
of internet services as public accommodations is not mentioned
in the Southwest Airlines judgment. Hopefully we will be hearing
more about this in the not too distant future.
Certainly the rest of the world looks on with great
interest. While the UK Disabilities Discrimination Act does deliberately
deal with services (which is perhaps the biggest problem with
the US ADA), it is not at all well known or understood. For example,
it has been illegal since December 1996 to discriminate against
employees with disabilities by treating them less favorably.
Yet in evaluations of some of the UK’s largest intranets
I have seen none where accessibility was an important design
consideration. Happily, in most instances, the required changes
are not extensive and employers are usually enthusiastic about
conforming to the legislation before any court cases arise. The
difficulty that we are faced with though, is precisely that no
cases have been brought to court in the UK as yet. Hopefully
they will come soon, as the act is couched in extremely general
terms and much guidance is needed in the practical definition
of expressions such as “reasonable adjustments”.
Court appearances will also help to focus the attention of those
buying web development software and services, which is probably
the most direct route to improved accessibility.
Related Links:
Gumson vs. Southwest Airlines: http://www.bytowninternet.com/southwest.html
MARTA case: http://www.gand.uscourts.gov/documents/1001cv3255TWTinj.pdf
Letter to Senator Harkin: http://www.usdoj.gov/crt/foia/tal712.txt
Hooks vs. Okbridge Appeal: http://www.usdoj.gov/crt/briefs/hooks.htm
UK DDA: http://www.disability.gov.uk/dda/
The Author
William Hudson is principal consultant for Syntagm Ltd, based
near Oxford in the UK. His experience ranges from firmware to
desktop applications, but he started by writing interactive software
in the early 1970's. For the past ten years his focus has been
user interface design, object-oriented design and HCI.
Other free articles on user-centred design: www.syntagm.co.uk/design/articles.htm
© 2001-2005
ACM. This is the author's version of the work. It is posted here
by permission of ACM for your personal use. Not for redistribution.
The definitive version was published in SIGCHI
Bulletin ,
{Volume 35, January-February 2003} http://doi.acm.org/10.1145/601798.601810
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