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User-Centred Design for the Real Word - A series of 90-minute webinars
My webinarsAbout Guerrilla UCDContact us (new window)

1. Guerrilla UCD Boot Camp

The technology chasm between early adopters and the majority market

What's in it for me?

Everyone has had frustrating experiences with technology. At best they are a minor annoyance, but in the worst cases they lead to lost sales, unnecessary support calls and expensive redesigns.

In this introductory webinar we look at why usability and good user experience are still rare commodities in many aspects of our technological lives, how we came to be in this situation and how to build technology so that other people can use it. You'll come away with an understanding of how we interact with technology and how user-centred design tries to take real users' needs into account in all aspects of development. Systems and web sites designed on these principles will be easier to build and more commercially effective because they provide a good user experience.

Topics covered

  • Benefits of usability and good user experience
  • Brief introduction to UCD
  • The psychologies of interaction, methods and teams
  • Principles of interaction (the action cycle)
  • The empathy gap and empathetic design

These topics help with understanding the motivations behind many of the subsequent sessions, so we recommend that you attend if you can. However, it is not mandatory.

Who should attend

Most of the Guerrilla UCD webinars are intended for a broad audience:

  • Software and web developers
  • Webmasters
  • Content authors and editors
  • Line and project managers
  • Technical writers
  • Usability, user experience and interaction design professionals

What's included

All Guerrilla UCD webinars are 90 minutes long and include audio/video recordings and a copy of the slides. Recordings will be available for download after the live session. All resources can be shared within your team.

If you are able to attend a live session, you will be able to ask questions using a chat facility. You can connect to the webinar over the internet, or in most countries use a local-dial phone number and follow the session using the slides. See About Guerrilla UCD for more details.

Special offers

This introductory webinar is half price. Consequently, none of our other special offers apply. See our special offers page for details of how to get free places on other sessions.

The boot camp explains the rationale for many of the subsequent sessions that address the basic tools and techniques of user-centred design. If you are new to UCD, usability and user experience we would recommend you attend this webinar.

The Computer Boys Take Over B Amazon US Amazon UK
Design of Everyday Things E Amazon US Amazon UK
Don't Make Me Think P Amazon US Amazon UK
The Paradox of Choice B Amazon US Amazon UK
Usability Inspection Methods B Amazon US Amazon UK
Wired to Care B Amazon US Amazon UK

B = Background/theory, E = Essential, P = Practical
(see all GUCD-related books)


William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 45 years' experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensable tool in major film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses that have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.

William has presented papers, talks and tutorials at international conferences including CHI, UPA and Nielsen Norman Group Usability Week. He is the author of over 30 articles and papers, including the Interaction Design Encyclopedia entry on card sorting.

William has worked with a wide variety of clients, from startups to established multi-nationals (click here to see our client list). He is an Associate Lecturer in Computing at the Open University and has acted as an Adjunct Professor at Hult International Business School.