What's in it for me?
Everyone has had frustrating experiences with technology. At best they are a minor annoyance, but in the worst cases they lead to lost sales, unnecessary support calls and expensive redesigns.
In this introductory webinar we look at why usability and good user experience are still rare commodities in many aspects of our technological lives, how we came to be in this situation and how to build technology so that other people can use it. You'll come away with an understanding of how we interact with technology and how user-centred design tries to take real users' needs into account in all aspects of development. Systems and web sites designed on these principles will be easier to build and more commercially effective because they provide a good user experience.