What's in it for me?
To design a good user experience we need to talk about our different user communities in meaningful ways. Personas are ideal for this job but unfortunately the term has become over-used and to some extent lost its original meaning. A further complication is that personas are not always readily accepted by more technology-focused members of a team.
In this webinar we look at the psychology behind personas, the problems they are trying to address and why they work when used effectively. You'll learn about behaviour-based personas and how they differ from those used elsewhere in an organization. Finally, we introduce a practical approach to collaboration on user experience design across the whole team called design maps.